Here are the Essential Marketing Masterclasses I currently offer.
Marketing Fundamentals for Startups
Learn the essentials of marketing, from A to Z. This Fundamentals class covers all details within: Who is your customer, Finding your customer and finally What to say to your customer on What channels with Which tactics.
Ideal for Pre-Launch Stage Startups but open to all
Perfecting Your Sales & Marketing Funnels
Every business has a funnel and this Marketing Fundamentals class helps you perfect yours. From attracting visitors or users to "Try and Buy" CTAs, you need to learn how to generate, nurture and convert leads into customers.
Ideal for Pre-Launch Stage Startups but open to all
Building a Marketing Strategy & Tactical Plan
Marketing activity must have a solid strategy behind it, but many startups confuse a strategy with a plan. This class documents strategic goals and OKRs as a base and assembles a plan for all marketing activity tied to objectives.
Ideal for Pre-Launch Stage Startups but open to all
Content, Community, PR & Social Media
One of the best, most reliable methods of attracting and converting qualified leads is to reach them thru content marketing, community building, public relations and social media. This Advanced class gives you all the specifics.
Ideal for Growth Stage Startups but open to all
Customer Centricity, Satisfaction & Loyalty
The funnel doesn’t end at purchase; happy customers are the key to upsell, next sell, cross sell and reference sell. This class looks at how to put the customer first to satisfy and retain them for increased revenue and better profitability.
Ideal for Growth Stage Startups but open to all
Company Culture & Internal Branding
Culture eats strategy for breakfast. With this class you can create a meaningful company culture and happy employees in order to get meaninguful results and happy customers. Plus culture helps better attract talent.
Ideal for Scale Stage Startups but open to all
When startups look to scale they look at regional or global expansion. This Marketing Advanced class carefully guides you on how to internationalize your company in order to grow market share and business results.
Ideal for Scale Stage Startups but open to all
Internationalization & Expansion
Growth Hacking & Creative Infusion
When things aren’t working or you need to kick it into a higher gear, you need to get creative, get guerilla, maybe go viral. This class pushes you with trends, techniques and tools to infuse creativity in order to try and hack growth.
Ideal for Scale Stage Startups but open to all
Search like a pro, connect with those in the know. An interactive and practical session designed to help sales and busdev folks use LinkedIn to its full potential and connect with prospects, customers and decision makers.
Ideal for All Startups
LinkedIn for Sales and BusDev
€900* + VAT for up to 5 people
*Excludes Travel & Expenses (if outside Portugal). All classes are delivered in-person and on-site unless otherwise arranged (online options exist). See here for potential discounts.